Top 10 Reasons Why The Mom Market Rocks
June 2, 2009 by affmanager
Did you know that companies are spending billions of dollars every year marketing their products to Moms? If you’re in the Mom market yourself, you know you’re in the right place. If not, then why aren’t you?
Services like <a href=”http://momplrebooks.com/amember/go.php?r=XXX&i=l1″ target=”_blank”>Mom PLR eBooks</a> make it easy for you to tap into this market, too. Don’t worry, there’s plenty of room, as you’ll see in our Top 10 reasons why the Mom market rocks:
1. Moms make up a huge market. There are over 80 million Moms in the United States, with 1.4 million new Moms giving birth for the first time every year (US Census).
2. Moms send a lot of money. Moms spend $1.3 trillion every year (Marketing to Moms by Maria T. Bailey, 2002). Have I mentioned the Mom market is huge?
3. Moms make a lot of buying decisions for their homes and families. Moms account for about 50% of spending on consumer electronics, food, health and beauty aids, home furnishings, and clothing (MRI, 2004). If you’re still looking for products to promote to the Mommy market, let this guide you.
4. Moms are web savvy. About 70% of Moms surveyed say they use the Internet to research before buying products (Marketing to Moms, 2002).
5. Moms like to shop online. The majority of Moms say they buy products online (Marketing to Moms, 2002). I told you, you’re in the right place. Internet marketing is the way to go!
6. Moms read their Email. Moms check their Email messages all day long (Lucid Marketing & BSM Media). Whoever said Email marketing was dead, was wrong.
7. Moms take Email messages to heart. 71% of Moms say their buying decisions are influenced by Email messages (Lucid Marketing & BSM Media). Not only do Moms read your Emails, they act on them, too.
8. Moms make things go viral. 80% of Moms say they forward useful Emails to their friends (Lucid Marketing & BSM Media 2004). So make your Emails useful!
9. Moms buy, not only for their spouses/partners and children, but for their parents as well. Up to 40% of Moms reportedly are involved in purchases for their aging parents (Marketing to Moms Coalition, 2007). This is a wonderful insight – let’s remember that Moms are somebody’s children, too.
10. Moms rely on their communities or tribes. 64% of Moms say the recommendations of others influence purchases they make for their home (Marketing to Moms, 2002).
Moms are the chief financial officers of their homes (and many have their own businesses as well). They buy a lot of stuff, both online and offline. They rely on other people to make up their minds about what to buy, and they appreciate getting really useful information that makes their lives easier.
What’s the take-away lesson for marketers here? You better be marketing to Moms and you better be doing it properly. Moms are craving useful information – are you providing it? <a href=”http://momplrebooks.com/amember/go.php?r=XXX&i=l1″ target=”_blank”>Moms PLR eBooks</a> can help you give Moms the content that they’re looking for online. You’ll get high-quality content written just for Moms, to use in your websites, infoproducts, Emails and more.
Give Moms content and products they love and they’ll spread the word for you. Moms ROCK!
Top 10 Reasons eBook Marketing Rocks
May 4, 2009 by affmanager
(Note: Replace XXXX with your affiliate ID)
eBook marketing is one of the most lucrative ways of making money on the Internet. It’s inexpensive to get started, there is minimal upkeep and the profit margin is huge. Whether you want to earn an extra few hundred dollars a month, or make a full-time income online, eBook marketing can be just the ticket.
eBooks are easy to create, sell and deliver and services like <a href=”http://momplrebooks.com/amember/go.php?r=XXXX&i=l0″>Mom PLR eBooks</a> make it even easier.
Read on to find out the top 10 reasons eBook marketing rocks:
1. eBooks are popular.
Despite the so-called economic downturn, the demand for eBooks continues to increase. According to the International Digital Publishing Forum, sales of eBooks in the United States increased, from US$8 million in the fourth quarter of 2007 to over $17 in the last quarter of 2008. There’s no doubt that the demand for eBooks is high.
2. eBooks are easy to write.
You don’t have to be an expert or a writer to create and market your own eBooks. In fact, you don’t have to write them yourself. <a href=”http://momplrebooks.com/amember/go.php?r=XXXX&i=l0″>Services like Mom PLR eBooks</a> create the eBooks for you, and all you have to do is to market them (and Mom PLR eBooks makes marketing easier, too).
3. eBooks are “green”.
Because eBooks are digital, they don’t require paper, ink and fuel to print, store and ship. This makes eBooks attractive to consumers, who are becomingly increasingly concerned about the environment.
4. eBooks are inexpensive to produce.
Because there’s no printing involved, all you need to produce an eBook is software to transform the text file into a PDF. This software is bundled in Mac computers, if that’s what you use, or is available inexpensively for Windows users. Plus, it’s super easy to update an eBook and make it more current, and you won’t be left with stockpiles of old or obsolete versions. That said, if your customers want a printed version of your eBook, you can easily make it available as well through print-on-demand services.
5. eBooks are cheap and easy to store.
If you were selling physical books, you would have to think of where to store all your stock. You could keep them in your house, or pay for storage space elsewhere. With eBooks, all you need is web hosting, which you can have for as little as $5 a month (and getting even cheaper). Plus, you don’t have to worry about protecting stocks from dust, rain, mold and rodents.
6. eBooks are free and fast to deliver.
You can “deliver” an eBook to your customer as quickly as you send Email. This is a big advantage, especially to customers who need to have the solution to their problems right now – like the Mom who is up at 2 am wondering how she can get her baby to sleep through the night.
7. eBooks can be consumed “on the go”.
Everybody’s so busy running around nowadays, and we like being able to bring information with us wherever we go. With a digital book reader or cell phone, your customers will be able to bring their eBooks with them anywhere. They’re much less bulky than printed books.
8. eBooks can be transformed into other information products.
From a marketing point of view, each eBook is a potential gold mine. You can: split it up into articles, short reports, or eCourses. You can transform it into audio and video. You can use it to provide regular content in membership sites. Or, you can combine individual but eBooks into “the ultimate resource” for your niche. <a href=”http://momplrebooks.com/amember/go.php?r=XXXX&i=l0″>As a member of Mom PLR eBooks</a>, you’ll get a 5-day eCourse, newsletter topic ideas, and more tips for using and marketing your monthly eBook.
9. eBooks make it easy to cross-sell and upsell products.
A really cool feature of eBooks is they allow you to hyperlink to websites. This means you can add affiliate links to products or services that are relevant to the eBook’s topic. You could also link to other eBooks that you sell, including higher-priced products and continuity programs. This is why some marketers make money from giving away eBooks.
10. eBooks are interactive.
eBooks are going high-tech! You can now add audio and video files into them. You can insert a survey form that the reader can instantly submit via the Internet. All this makes for a richer experience with eBooks, which is sure to make them even more irresistible to consumers.
In short, eBook marketing is one of the easiest ways to earn passive income online and Mom PLR eBooks makes it even easier.
<a href=”http://momplrebooks.com/amember/go.php?r=XXXX&i=l0″>Click here to try Mom PLR eBooks</a>. Use coupon code “10off” to get $10 off your first month of membership.
Marketing to Digital Moms: How To Reach Out To Today’s Tech-Savvy Moms
April 6, 2009 by affmanager
(Click here for an unformatted version of this article.)
Gone are the days when the word “Mom” conjures images of a female who cannot operate the video recorder or navigate her way through the latest videogame, and only switches on the computer to send an email to Grandma.
According to a study published in 2009 by Razorfish and Cafemom, up to 27 million (84%) of Moms online are tech savvy. They use Web 2.0 platforms and shop online. In fact, they use communication technology and social media to connect with others, find advice and information, express themselves, do research on products they’re interested in, and simplify their multi-tasking lives.
“Digital Moms” have become so dominant on the Internet that the researchers concluded they are not a niche, but are rather the mainstream.
If you aren’t reaching out to digital Moms online yet, you might just be missing out on a significant market. Consider these numbers from the United States Census Bureau:
- Women control 80% of household spending. Even if they earn only a part or none of the total household income, women determine how much of the household income will be spent.
- Women do 60% of online shopping. Women do a lot of research online before making a purchase and actually make up more than half of online shoppers.
- Women buy 81% of all products and services. Women shop not only for themselves, but also for the home, family members, gifts for friends, teachers and associates.
The problem is, many online businesses just don’t seem to know what to do when it comes to marketing to digital Moms. They make the mistake of treating all Moms online as if they all had the same needs and reasons for using the Internet. Not true, according to the Razorfish/Cafemom report. For example, younger Moms tend to be more comfortable with social networking and mobile surfing. On the other hand, Moms 45 years old and above gravitate more towards online news, product reviews and podcasting.
What is the best way to reach out to today’s digital Moms? Here are three tips:
- Provide relevant content. Some of the online Mom’s interests depend on what life stage she is in. For instance, digital Moms with young children naturally look online for information about parenting and child health. But there are topics that most digital Moms are interested in, no matter how old their children are. These include fashion and cooking.
Mom PLR Ebooks provides regular private label rights content just for Moms. For a monthly supply of PLR recipes and product reviews, check out the “All Mom Content” package of All Private Label Content.
- Be present in the channels digital Moms are using. Again according to the Razorfish/Cafemom study, more than half of digital Moms use email, search engines, social networks, gaming and online news. Emerging channels used by about one-third of digital Moms include online videos, consumer reviews and blogs.
If you’re interested in providing consumer reviews, All Private Label Content includes 10 product profiles reviews every month.
- Know the particular needs, interests and online habits of your Mom audience. Digital Moms have varying needs and surfing behaviors, depending on their age and their children’s ages. The best way to accurately understand your particular Mom audience is to listen to them. Ask your list subscribers what their concerns are. Conduct your own surveys. Hang out in Mommy forums. Pay attention.
The majority of mothers online are digital Moms. They are tech savvy, smart consumers who make informed decisions when shopping online. They’re also online for social networking and even gaming. But they have varying needs depending on their life stage and their children’s ages. To market effectively to digital Moms, you need to give them what they’re looking for online, be where they are, and pay attention to their needs. Take care of digital Moms and you’ll have a profitable online business.
