Marketing to Digital Moms: How To Reach Out To Today’s Tech-Savvy Moms
April 6, 2009 by affmanager
(Click here for an unformatted version of this article.)
Gone are the days when the word “Mom” conjures images of a female who cannot operate the video recorder or navigate her way through the latest videogame, and only switches on the computer to send an email to Grandma.
According to a study published in 2009 by Razorfish and Cafemom, up to 27 million (84%) of Moms online are tech savvy. They use Web 2.0 platforms and shop online. In fact, they use communication technology and social media to connect with others, find advice and information, express themselves, do research on products they’re interested in, and simplify their multi-tasking lives.
“Digital Moms” have become so dominant on the Internet that the researchers concluded they are not a niche, but are rather the mainstream.
If you aren’t reaching out to digital Moms online yet, you might just be missing out on a significant market. Consider these numbers from the United States Census Bureau:
- Women control 80% of household spending. Even if they earn only a part or none of the total household income, women determine how much of the household income will be spent.
- Women do 60% of online shopping. Women do a lot of research online before making a purchase and actually make up more than half of online shoppers.
- Women buy 81% of all products and services. Women shop not only for themselves, but also for the home, family members, gifts for friends, teachers and associates.
The problem is, many online businesses just don’t seem to know what to do when it comes to marketing to digital Moms. They make the mistake of treating all Moms online as if they all had the same needs and reasons for using the Internet. Not true, according to the Razorfish/Cafemom report. For example, younger Moms tend to be more comfortable with social networking and mobile surfing. On the other hand, Moms 45 years old and above gravitate more towards online news, product reviews and podcasting.
What is the best way to reach out to today’s digital Moms? Here are three tips:
- Provide relevant content. Some of the online Mom’s interests depend on what life stage she is in. For instance, digital Moms with young children naturally look online for information about parenting and child health. But there are topics that most digital Moms are interested in, no matter how old their children are. These include fashion and cooking.
Mom PLR Ebooks provides regular private label rights content just for Moms. For a monthly supply of PLR recipes and product reviews, check out the “All Mom Content” package of All Private Label Content.
- Be present in the channels digital Moms are using. Again according to the Razorfish/Cafemom study, more than half of digital Moms use email, search engines, social networks, gaming and online news. Emerging channels used by about one-third of digital Moms include online videos, consumer reviews and blogs.
If you’re interested in providing consumer reviews, All Private Label Content includes 10 product profiles reviews every month.
- Know the particular needs, interests and online habits of your Mom audience. Digital Moms have varying needs and surfing behaviors, depending on their age and their children’s ages. The best way to accurately understand your particular Mom audience is to listen to them. Ask your list subscribers what their concerns are. Conduct your own surveys. Hang out in Mommy forums. Pay attention.
The majority of mothers online are digital Moms. They are tech savvy, smart consumers who make informed decisions when shopping online. They’re also online for social networking and even gaming. But they have varying needs depending on their life stage and their children’s ages. To market effectively to digital Moms, you need to give them what they’re looking for online, be where they are, and pay attention to their needs. Take care of digital Moms and you’ll have a profitable online business.
New Article: Build Your List with PLR
April 1, 2009 by affmanager
This article promotes the free PLR package and shows people how they can cost-effectively build their list and save time as well. We’ve put together two versions of this article, so it will be most relevant to your target audience.
IMPORTANT!: You need to replace the XXX your affiliate ID to make your links work. In the example below, the affiliate ID is “347″. Find your own unique ID in the same place, right after the r=. Log in here.
Version 1: Targeted
PLR – A Cost-Effective, Time-Efficient Solution for Building Your Parent-Targeted Mailing List (this is the more targeted version of the article as it discusses building parent-related lists)
How to Promote This Article:
Option 1: Click here for a text file of this article to publish on your site
Option 2: Link to the article on our site. Here is your affiliate link (replace the XXX with your affiliate ID)
http://momplrebooks.com/amember/go.php?r=XXX&i=l7
Option 3: Tweet about this article.
Just click the link below and if you’re logged into Twitter, the text will automatically be placed in the “What Are You Doing?” form. But don’t worry, you’ll be able to review everything, add your affiliate ID and make any changes you want before submitting to your followers.
Tweet says: Informative article about building a parent-targeted list with PLR
Version 2: General
PLR – A Cost-Effective, Time-Efficient Solution for Building Your Mailing List (this is a more generic version of the article and the topic will be of interest to a wider target audience. However, they may not be interested in the offer if they don’t have or want to grow a parent-targeted list)
How to Promote This Article:
Option 1: Click here for a text file of this article to publish on your site
Option 2: Link to the article on our site. Here is your affiliate link (replace the XXX with your affiliate ID)
http://momplrebooks.com/amember/go.php?r=XXX&i=l8
Option 3: Tweet about this article.
Just click the link below and if you’re logged into Twitter, the text will automatically be placed in the “What Are You Doing?” form. But don’t worry, you’ll be able to review everything, add your affiliate ID and make any changes you want before submitting to your followers.
Tweet says: Informative article about building a list with PLR
Quick Twitter Text & Articles to Link To
December 17, 2008 by affmanager
It’s a social Internet out there and here’s your chance to create 5 easy Tweets to share with your Twitter friends. Of course, keep things social on Twitter – these tweets are just for occasional and well-placed use, so use your judgment.
IMPORTANT!: You need to replace the XXX your affiliate ID to make these Tweets work. In the example below, the affiliate ID is “347″. Find your own unique ID in the same place, right after the r=. Log in here.
Tweet to MomPLREbooks Page:
Just click the link below and if you’re logged into Twitter, the text will automatically be placed in the “What Are You Doing?” form. But don’t worry, you’ll be able to review everything, add your affiliate ID and make any changes you want before submitting to your followers.
Click here to Tweet about Mom PLR Ebooks
Tweet to Wendy’s Articles
We’ve posted 4 affiliate articles to MomPLREbooks.com, so you don’t have to do so much hard work. 
These articles have been placed on pages that only have links to MomPLREbooks.com – no other distractions. All you need to do is use your affiliate link to the articles and when someone signs up from your link, you get credit for the sale.
- Tweet the 5 uses for PLR article
- Tweet the comparing PLR article
- Tweet the selling ebooks to moms article
- Tweet the making PLR new article
And hey, before you go – do you follow Wendy on Twitter? 
