26 Ways to Use eBooks to Boost Your Business
July 14, 2009 by affmanager
eBooks are one of the most popular forms of content on the Internet today. They’re easy to publish, eco-friendly, and virtually free to distribute.
Done-for-you private label rights (PLR) packages like Mom PLR eBooks make publishing and marketing them easier than ever. No wonder, many Internet marketers are making fortunes from selling eBooks.
But did you know that an eBook can boost your business in so many ways, other than by selling it as an eBook?
Here are 26 ways one eBook can boost your business:
1. Break up the eBook into blog posts or articles for your site. Publishing fresh content frequently is a good way to build up traffic.
2. Use content from the eBook to respond to questions in Yahoo! Answers and discussion forums in your market. Of course, add a link to your site.
3. Turn the eBook into a training tool for your affiliates. Good affiliates are essential to your business.
4. Pull out content from the eBook to create a Squidoo lens, Hub Page and Google Knol. These Web 2.0 platforms are excellent sources of back links to your site.
5. Rewrite parts of the eBook into unique articles and submit to Ezine Articles, Lady Pens, Associated Content, Go Articles, and other article directories. More quality back links for your money pages.
6. Break up the eBook into an e-course. You can either sell or give away the e-course.
7. Take parts of the eBook and use them in your email newsletter or Ezine.
8. Give away the eBook to build up a mailing list. Readers will gladly give their email addresses for an eBook that addresses their problems.
9. Offer the eBook as a bonus for a paid product. Increase the value of your product.
10. Give the eBook away as an unannounced bonus to your customers. They’ll love you for it and will be happy to buy from you again.
11. Take the most actionable parts of the eBook and create a printed promotional postcard, flyer or newsletter.
12. Rewrite the eBook for a more specific niche, such as “stay at home Moms,” “Moms of multiples,” “Moms of teens,” “homeschooling Moms,” etc. Create a new stream of income from another market.
13. Sell the eBook as a printed book through Lulu.com. Be where few Internet marketers are.
14. Expand the eBook into a self-study course, by creating mindmaps, cheatsheets and step-by-step guides.
15. Break up the eBook into an audio or teleseminar series, which you either sell or give away.
16. Transform each chapter of the eBook into a podcast via iTunes. Podcasts increase your authority, drive traffic to your site, and warm up listeners to your offer.
17. Use the eBook to create a slideshow or screen capture video. Use the video to market your product or service on video sharing sites like YouTube.
18. Read the eBook to create an audio product. Sell it as a digital product, or a preloaded mp3 player. You’ll stand out from your competition.
19. Translate the eBook into another language, and sell it in other countries.
20. When preparing for a media interview, get content from the eBook to build your key messages.
21. Distill the eBook into a special report to either sell or give away.
22. Get the best nuggets of content from the eBook and turn them into Twitter tweets. Add a link to your site or squeeze page.
23. Use the eBook as a reference material when writing a press release.
24. Transform the eBook into a white paper, which explains your product or service to your target market.
25. Bundle the eBook with other eBooks about related topics, to create a comprehensive home study course.
26. Break the eBook content down into group coaching sessions you give through teleconference, teleseminar or webinar format. Charge for the group coaching, or give free access to build your list.
As you can see, an eBook can boost your business in so many ways. If you’ve only been using an eBook as an eBook, you’re missing out. That eBook can be repurposed, transformed, re-targeted and monetized in so many ways. Even a single eBook can do so much for your business.
If you don’t want to write your own eBook or hire a ghostwriter to do it for you, then using PLR content is your answer. PLR is the most affordable and fastest way to get an eBook and other content for your biz.
If you’re in the Mommy market, then you have to check out Mom PLR eBooks., because you have PLR on everything, you can edit, rewrite and transform the content any way you like – and even put your name on it.
Top 10 Reasons Why The Mom Market Rocks
June 2, 2009 by affmanager
Did you know that companies are spending billions of dollars every year marketing their products to Moms? If you’re in the Mom market yourself, you know you’re in the right place. If not, then why aren’t you?
Services like <a href=”http://momplrebooks.com/amember/go.php?r=XXX&i=l1″ target=”_blank”>Mom PLR eBooks</a> make it easy for you to tap into this market, too. Don’t worry, there’s plenty of room, as you’ll see in our Top 10 reasons why the Mom market rocks:
1. Moms make up a huge market. There are over 80 million Moms in the United States, with 1.4 million new Moms giving birth for the first time every year (US Census).
2. Moms send a lot of money. Moms spend $1.3 trillion every year (Marketing to Moms by Maria T. Bailey, 2002). Have I mentioned the Mom market is huge?
3. Moms make a lot of buying decisions for their homes and families. Moms account for about 50% of spending on consumer electronics, food, health and beauty aids, home furnishings, and clothing (MRI, 2004). If you’re still looking for products to promote to the Mommy market, let this guide you.
4. Moms are web savvy. About 70% of Moms surveyed say they use the Internet to research before buying products (Marketing to Moms, 2002).
5. Moms like to shop online. The majority of Moms say they buy products online (Marketing to Moms, 2002). I told you, you’re in the right place. Internet marketing is the way to go!
6. Moms read their Email. Moms check their Email messages all day long (Lucid Marketing & BSM Media). Whoever said Email marketing was dead, was wrong.
7. Moms take Email messages to heart. 71% of Moms say their buying decisions are influenced by Email messages (Lucid Marketing & BSM Media). Not only do Moms read your Emails, they act on them, too.
8. Moms make things go viral. 80% of Moms say they forward useful Emails to their friends (Lucid Marketing & BSM Media 2004). So make your Emails useful!
9. Moms buy, not only for their spouses/partners and children, but for their parents as well. Up to 40% of Moms reportedly are involved in purchases for their aging parents (Marketing to Moms Coalition, 2007). This is a wonderful insight – let’s remember that Moms are somebody’s children, too.
10. Moms rely on their communities or tribes. 64% of Moms say the recommendations of others influence purchases they make for their home (Marketing to Moms, 2002).
Moms are the chief financial officers of their homes (and many have their own businesses as well). They buy a lot of stuff, both online and offline. They rely on other people to make up their minds about what to buy, and they appreciate getting really useful information that makes their lives easier.
What’s the take-away lesson for marketers here? You better be marketing to Moms and you better be doing it properly. Moms are craving useful information – are you providing it? <a href=”http://momplrebooks.com/amember/go.php?r=XXX&i=l1″ target=”_blank”>Moms PLR eBooks</a> can help you give Moms the content that they’re looking for online. You’ll get high-quality content written just for Moms, to use in your websites, infoproducts, Emails and more.
Give Moms content and products they love and they’ll spread the word for you. Moms ROCK!
Top 10 Reasons eBook Marketing Rocks
May 4, 2009 by affmanager
(Note: Replace XXXX with your affiliate ID)
eBook marketing is one of the most lucrative ways of making money on the Internet. It’s inexpensive to get started, there is minimal upkeep and the profit margin is huge. Whether you want to earn an extra few hundred dollars a month, or make a full-time income online, eBook marketing can be just the ticket.
eBooks are easy to create, sell and deliver and services like <a href=”http://momplrebooks.com/amember/go.php?r=XXXX&i=l0″>Mom PLR eBooks</a> make it even easier.
Read on to find out the top 10 reasons eBook marketing rocks:
1. eBooks are popular.
Despite the so-called economic downturn, the demand for eBooks continues to increase. According to the International Digital Publishing Forum, sales of eBooks in the United States increased, from US$8 million in the fourth quarter of 2007 to over $17 in the last quarter of 2008. There’s no doubt that the demand for eBooks is high.
2. eBooks are easy to write.
You don’t have to be an expert or a writer to create and market your own eBooks. In fact, you don’t have to write them yourself. <a href=”http://momplrebooks.com/amember/go.php?r=XXXX&i=l0″>Services like Mom PLR eBooks</a> create the eBooks for you, and all you have to do is to market them (and Mom PLR eBooks makes marketing easier, too).
3. eBooks are “green”.
Because eBooks are digital, they don’t require paper, ink and fuel to print, store and ship. This makes eBooks attractive to consumers, who are becomingly increasingly concerned about the environment.
4. eBooks are inexpensive to produce.
Because there’s no printing involved, all you need to produce an eBook is software to transform the text file into a PDF. This software is bundled in Mac computers, if that’s what you use, or is available inexpensively for Windows users. Plus, it’s super easy to update an eBook and make it more current, and you won’t be left with stockpiles of old or obsolete versions. That said, if your customers want a printed version of your eBook, you can easily make it available as well through print-on-demand services.
5. eBooks are cheap and easy to store.
If you were selling physical books, you would have to think of where to store all your stock. You could keep them in your house, or pay for storage space elsewhere. With eBooks, all you need is web hosting, which you can have for as little as $5 a month (and getting even cheaper). Plus, you don’t have to worry about protecting stocks from dust, rain, mold and rodents.
6. eBooks are free and fast to deliver.
You can “deliver” an eBook to your customer as quickly as you send Email. This is a big advantage, especially to customers who need to have the solution to their problems right now – like the Mom who is up at 2 am wondering how she can get her baby to sleep through the night.
7. eBooks can be consumed “on the go”.
Everybody’s so busy running around nowadays, and we like being able to bring information with us wherever we go. With a digital book reader or cell phone, your customers will be able to bring their eBooks with them anywhere. They’re much less bulky than printed books.
8. eBooks can be transformed into other information products.
From a marketing point of view, each eBook is a potential gold mine. You can: split it up into articles, short reports, or eCourses. You can transform it into audio and video. You can use it to provide regular content in membership sites. Or, you can combine individual but eBooks into “the ultimate resource” for your niche. <a href=”http://momplrebooks.com/amember/go.php?r=XXXX&i=l0″>As a member of Mom PLR eBooks</a>, you’ll get a 5-day eCourse, newsletter topic ideas, and more tips for using and marketing your monthly eBook.
9. eBooks make it easy to cross-sell and upsell products.
A really cool feature of eBooks is they allow you to hyperlink to websites. This means you can add affiliate links to products or services that are relevant to the eBook’s topic. You could also link to other eBooks that you sell, including higher-priced products and continuity programs. This is why some marketers make money from giving away eBooks.
10. eBooks are interactive.
eBooks are going high-tech! You can now add audio and video files into them. You can insert a survey form that the reader can instantly submit via the Internet. All this makes for a richer experience with eBooks, which is sure to make them even more irresistible to consumers.
In short, eBook marketing is one of the easiest ways to earn passive income online and Mom PLR eBooks makes it even easier.
<a href=”http://momplrebooks.com/amember/go.php?r=XXXX&i=l0″>Click here to try Mom PLR eBooks</a>. Use coupon code “10off” to get $10 off your first month of membership.
